The zeniths of the beauty industry aren't driven by trends, the changing tides of fashion, or concepts of beauty which come and go with the changing of the seasons. They're motivated and moved forwards by careful and meticulous science; discoveries of new and potent ingredients, capable of pushing the limits of possibility, pausing the ticking clocks of aging, and bringing out the potential for beautifying the skin.
At CHRISTIAN BERLIN, we've searched the world for the secrets of beauty, and have combined the knowledge we've uncovered with the latest scientific discoveries in the realm of skincare and cosmetics. Our precious elixir, IRIS, contains many such precious and rare ingredients, but at its core sits one of the truly revolutionary skincare ingredients uncovered by the scientific community in recent years: hyaluronic acid.
It may well be one of the most lauded and celebrated skincare ingredients yet discovered, with hyaluronic acid completely turning many aspects of the ever-changing beauty industry on its head… yet all too many of us remain in the dark regarding what exactly this potent ingredient is, how it works, and what its myriad and impressive properties are. Let's take a closer look at hyaluronic acid, and consider just how it makes IRIS such an effective, wondrous, and lasting elixir, capable of allowing the radiance of beautiful skin to glow from within.
Hyaluronic acid is just one of many glycosaminoglycans produced naturally by the body; essentially, it's a complex sugar, a naturally-ocurring substance that plays a key role in the skin's youth-supporting system. It's the principal glycosaminoglycan in your skin, and hyaluronic acid works day and night to keep every single aspect of your skin safeguarded, stable, and constantly in a state of healing and renewal.
What's more, hyaluronic acid is also what is known as a humectant; a category of skincare substances that are hygroscopic, that is, they're able to draw in water from their surroundings. You'll often find a wide range of humectants in water-based skincare products such as serums, moisturisers, and other creams which you leave on your face overnight, due to their ability to massively boost hydration - perfect for dehydrated skin and dry patches.
Now that we've established what hyaluronic acid is, we should be able to gain a better understanding of just what it does in your skin, and how it helps to retain your youthful glow and a deeper level of vitality and radiance. Scientists have carried out endless tests to ascertain the effectiveness of hyaluronic acid on the skin, and the majority of their conclusions have been clear: hyaluronic acid has an almost miraculous ability to retain and replenish huge quantities of moisture. Indeed, just one gram of hyaluronic acid is capable of holding up to six litres of water - a truly astonishing fact that demonstrates our body's remarkable abilities to maintain itself. Even more impressive is that hyaluronic acid is capable of achieving this without tipping the scales of the body's natural balance; it is able to maintain the skin's perfect levels of moisture without flooding the skin cells (which would be disastrous, as too much moisture in the skin can result in a breakdown of the skin's key substances which hold the surface structure intact).
All in all, it's fair to say that hyaluronic acid can enhance skin moisturisation beyond comparison with any other substance. Enhancing the levels of hyaluronic acid in your system will further revitalise the skin's outer surface layers, resulting in softer, smoother, and more hydrated skin. The result? A more beautiful complexion, reduced fine lines and wrinkles, and a greater level of radiance and vitality.
As we've seen, the properties and abilities of hyaluronic acid as as varied as they are impressive. However, it is when we come to the subject of anti-aging, of stopping the skin's biological clock, and turning back the years as lines and wrinkles start to fade, wherein hyaluronic acid really comes into its own.
It is the unique moisture-binding characterists of hyaluronic acid that become especially vital when it comes to skin aging. When we're young, our skin is able to hold onto water, retaining a perfectly balanced amount of moisture in order to provide elasticity, bounce, and softness. This fades as we age, and once we're in our mid-20s, the body's ability to produce hyaluronic acid begins to decrease quite rapidly (this is something which is massively worsened by UV exposure and photo-aging of the skin). The result of this is a visible and tangible loss of firmness, a drop in pliability, and diminished appearance of suppleness and softness - in essence, the emergence of fine lines and wrinkles. By bringing more hyaluronic acid into your system, you are essentially giving your body the ability to grip onto that all-important moisture, and ensure you skin remains pliable, supple, elastic, and smooth.
On the subject of UV exposure and photo-aging, hyaluronic acid supplements and products which are rich in this substance, such as IRIS, also have a key role to play. Hyaluronic acid is packed full of antioxidant and skin-replenishing properties, too, meaning additional hyaluronic acid can succeed in reversing sun damage to the skin. It really, truly is a remarkable discovery, which has transformed the beauty industry almost beyond recognition.
Hyaluronic acid is, as we've seen, something of a natural miracle - a biological phenomenon which can now be synthesized and used to achieve incredible results. IRIS, when taken as part of a daily skincare and beauty regime, demonstrates the remarkable power of this glycosaminoglycan when it comes to radiance, vitality, and anti-aging… and it's just one of many, many sensational ingredients within this luxurious and effective elixir for beautiful and youthful skin. Discover IRIS today, and see the wonders of its results for yourself.